Monday, 17 October 2016

Travel agent special - 5 ways to boost revenue without high investments

When I ask someone to name some of the largest organizations today, chances are, that most of the names will be enterprises that were founded over the internet.  Most of them having begun in the small backroom of an apartment by a visionary carrying nothing but a laptop.  This is the dream for most travel companies too and most of them will shirk it away knowing that the travel business is much more than convenient booking and cheap online offers. It takes more than just the click of a mouse to convince a person to finally take that break with his family or go visit Vietnam this February.  So here's what you COULD actually do from the convenience of that backroom.,

1. Take your business to the customer -

We're not saying that you go door to door asking customers to take vacations. No. But consider this - the average person's work schedule coupled with increasing traffic makes it near impossible for him to visit you on weekdays. Unfortunately, work and traffic are the biggest motivators to go on a vacation - that and an upcoming holiday season. But, what if you had a way for your client to sit in the comfort of his home and browse through your collection of tours and packages? That could be an idea worth investing in and it wouldn't even require a large amount.

2. Increase your visibility -

Think about your home street. Have you noticed any new shops there recently? They probably  have lights and banners out on their opening night.  That's how you get the neighborhood to notice you. Luckily, you don't need to buy lights and print banners.  You only need a page on the common social portals - facebook, twitter, linkedin, instagram, pinterest, etc, etc.  These are all free but each page will add an extra spotlight to your business and you can feature your individuality online.  Eventually you could add a few bucks to the advertising budgets.

3. Pool your friends in -

Travel companies offer a broad category of services - flights, hotels, cars, cruises, tours, fixed packages - if you can find a way to tie up with a complementary agency, then that would bring your resources together and start an online initiative that allows you to feature different services.  Bonus benefit - you get to offer more services online and split the costs.

4. Speak to an expert -

Most technology companies these days wouldn't hesitate to offer you some great advice to begin with.  Online portals are not a one-size-fits-all and there are a wide variety of options you could explore.  The key thing to assess beforehand is to have a picture of what kind of a service you would like to be known as.  Website design and looks are just as important as the how well the website works and you should never compromise on either of the above.  If you do your research well, you only need to invest once and can reap the benefit of the website for at least the next 5 years.

5. Keep it simple -

Everyone reading this line will say, well of course that's the number one key.  And yet, we see so many websites that lose out on customers simply because there is TOO much data.  The website somewhat resembles an aggressively pushy sales agent who ultimately causes the customer to leave. By keeping it simple, you can effectively reduce your development cost and time as well as keep your clients engaged with meaningful data he can use in order to make a decision.


We'll leave you with these simple steps to keep in mind for any future ventures in technology.  You can find more information on our website or simply call us on these numbers for some excellent tips on starting small but finishing strong. Thanks for reading!

Thursday, 6 October 2016

Maraekat's quick puzzle

Hi there!

So we've decided to have a little fun today and have put together a tiny puzzle to kick start your Friday. For the original post,  just visit our Facebook page  first.

Well, we hope you've enjoyed rummaging through your brain for this one!! Here are the answers as promised - 

The words were all pertaining to Maraekat and its products for Travel agents, hotels and Forex companies worldwide. 

And here are the words  - ADVENTURES, AIRLINES, FOREX, HOTEL, MARAEKAT, MUMBAI, RESERVATION, SUB-AGENTS, SYSTEM, TOUR, TRAVEL AGENT

So how many did you get?

If you liked the puzzle then you're going to love what we're offering - 
A new and completely undiscovered way to take your travel business to newer heights.
To take a look at some of our products and services, please follow this link.

Friday, 30 September 2016


Guess who's the newest member of Nasscom!!


We're happy to report that Maraekat Infotech now joins the league of companies trusted by Nasscom, an organization dedicated towards the enhancement of IT businesses throughout India.

What does this mean to you?

It means that our company, its products and services have been surveyed and found to be adhering to the criteria that Nasscom has laid down for it's potential members.  Also, Maraekat Infotech will get to leverage on the immense talent in the IT field and use it towards the continuous betterment of it's offerings.  This in turn, will translate to a more refined, 360 degree approach to the systems we provide your organization with, be it in Travel, Forex or Hospitality.



For more information on our membership with Nasscom, please visit this link.




Monday, 26 September 2016

This is what corporate travelers REALLY want..

A year after Maraekat Infotech developed its Corporate Booking System, let's go over the reasons why this was a truly groundbreaking addition to our repertoire.  For brick and mortar travel agents across the globe, the online realities are still something to come to terms with.  The e-booking revolution continues to eat away at margins obtained from individual travelers.  But what's more, is that this is slowly creeping into the corporate atmosphere in the form of those late night employees who book their last minute sales meetings online, that Vice President who simply cannot wait for the agent to revert with corrected flight schedules, that employee who's never given a seat-selection option through her agent.

These silent revolters are eroding the profits of travel agents and all because they think they see a better deal online.  So here's what our solution is all about -

1. A simple way for employees to book at any time from any place, using anything from a computer, laptop, tablet to mobile.

2. A way for the travel agent and the company to keep a permanent record of all travel timings/expenses/preferences.

3. A way to translate each buck spent into money saved/money earned and see it reflect in the final accounting systems of both companies.

4. Most importantly, the ease of operation for any employee, at any level on the hierarchical ladder.


The final result? See a tangible and proven reduction in travel costs through a system that empowers management and employees alike.  So if you're looking to find more information, come sit with us or just email us on this link and we can set up a demonstration.

Look forward to your comments and viewpoints, 

Team Maraekat!

Saturday, 24 September 2016


Here it is! Our first of many posts to come to you, dear reader.

Find the latest in travel tech info and how to maneuver around it in case you are a newbie in the field.  To start off, let's give you a quick run down on who we are and what exactly it is that we do..

Maraekat Infotech is a 22+ year old company that's been dabbling in the Tourism and Hospitality industries creating software during times in which people hadn't even begun to comprehend the word - "computer".. We moved seamlessly from DOS systems, to Windows, then the .coms and now towards the Mobile era. So suffice it to say that we're quite possibly pioneers in the travel and forex tech domains.

Our keen analysts have been monitoring the ever changing trends in th
e technology scenario and developing next-gen products that are being implemented by companies like - Thomas Cook, Weizmann Forex, Paul Merchants, Mercury Travels, etc for the betterment of their business processes globally -

Here's a quick list of our offerings (although, a thorough description has been posted to our website) -

Advanced Web based Exchange on Net (the complete ERP for Forex companies big and small)

Tour management system with a B2C website (API-free)

Gold Loan Software

B2C portals for forex and travel

B2B sub- agent management systems

Corporate booking engines for companies and travel agents

Mobile applications for any of the above ..

We hope to have you glued to our posts for the more information on the travel tech scene and hopefully, to resolve any doubts you may have about how to go about installing technology for your organization.

Contact us on these numbers or this email address feel free to send us any feedback! Thanks for reading..!